Walmart case study read and answer 4 questions

1.Walmart tried to be successful in Germany and failed. However, it has been very successful in Mexico. How has the implementation of NAFTA affected Walmart’s success in Mexico?

2.How much of Walmart’s success is due to NAFTA, and how much is due to Walmart’s inherent competitive strategy?  In other words, could any other U.S. retailer have the same success in Mexico post-NAFTA, or is Walmart a special case?

3.What has Comerci done in its attempt to remain competitive?  What are the advantages and challenges of such a strategy, and how effective do you think it will be? What else do you think Comercial Mexicana S.A. should do, given the competitive position of Walmart?

4.What do you think of Walmart’s strategy in Mexico and Central America and how have bilateral agreements and geographic proximity played a role in its success? What impact do you think the allegations of bribery in Mexico will have on the company’s future expansion?

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