The eurochem shanghai case | Marketing homework help

Please write a 2 page analysis of the Eurochem Shanghai case, showing that you have absorbed the readings on Culture in Organizations and Cultural Dimensions, the article on Negotiations in China, and that you have done a country comparison between Belgium and China on geert-hofstede.com

 

Your analysis of the Eurochem Shanghai case should explain what happened, what went wrong, what were the strategic and cultural errors made, how the problem can be fixed, and how it can be prevented in the future.

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