The Boeing Company

 
   

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External Environment
I) Pestel – draw a pestle diagram for Boeing
I) Swot
Porter’s five forces
Strategy
USP
Marketing mix
HR
Management
Culture
CSR
Recommendation

Note that only use academic journals and books.Reefernce in Harvard style

Also use the following and cite pages as well

1. Fundamentals of marketing. -Paul Baines

2. Foundations of marketing – John Fahy

3.International Business environment – Leslie Hamilton