Strategic Marketing Paper

 
   

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Write a 2 page paper on the question below:

 Define “holistic marketing.” Define each of the four major components of holistic marketing. Search for information about Coca-Cola (http://www.cnbc.com/coca-cola-behind-the-real-thing/), then describe how the company uses a holistic approach to marketing (or tell me if you feel they do not do a good job of using a holistic approach).