Marketing Management 19509659

 
   

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For this week’s assignment, you’ll take the product or service concept you’ve been discussing with your instructor and put together a full-fledged proposal for executive approval. In clear, concise business writing, cover the following topics: Brief summary of the opportunity Define your product strategy Goal you’re hoping to meet with this opportunity Target Audience Geographic Target Timing for introduction  Why is this opportunity a good choice for your organization? What challenges do you see with this new product/service launch?

The final product will be no more than 2 pages, in 12-point Arial font, covering all the information above. Remember, your audience for this is a business executive. Write as though you are proposing this idea to your CEO.