Market Intelligence


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Briefly describe a health care provider of your choice and determine the best methods to gather and respond to market intelligence on opportunities and threats specific to that organization. Include how internal records or data would be included in your evaluation. Explain your rationale. (Consider using the product or service that you chose for the Brochure and Email assignment.)

Referring to the same health care provider, determine the best possible methods for conducting reliable market research specific to the organization you selected. Explain your rationale. From the discussion preparation research, discuss how you would use the source you found on the Internet to craft a marketing strategy for your chosen health care provider.