read the following two articles
Marketing Aspects of Cultural Distance-wiem06044.pdf
Cross-Cultural Psychology of Consumer Behavior-wiem03041.pdf
Based on the above article(s) and guiding questions below, you are required to write an essay of at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors.
What is cultural distance8? How cultural and language differences impact on global marketing strategies*. How about economic factors and political factors on global marketing? What are the strategies we can use to respond to the heterogeneous global environment*?