Defining Green Marketing
Research and find a current article that includes important Green Marketing terms. Then, write and submit an approximately 800-word paper that identifies and analyzes 4 to 6 key terms related to Green Marketing. The perspective of the paper should be from a practical business/marketing viewpoint. In other words, develop a working vocabulary for this course that identifies, analyzes and applies key principals.
The paper should: Name and describe each term Analyze why, when and by whom each term would be used. Provide a comparison/contrast of the authors’ perceptions Use appropriate academic support (not encyclopedias, dictionaries, thesaurus or the like) Use appropriate APA formatting and style, and scholarly tone. Include the reference information for the article.
This paper is neither a report on environment, nor a list of definitions. Rather, the paper is a development and analysis of terms related to Green Marketing as defined in the context of business/marketing policies and practices. You are strongly encouraged to the grading rubric and use it as a tool for completing this assignment.