Required elements (Table of contents): Executive Summary Introduction & Background External Analysis Internal Analysis SWOT Strategic Lines, Targets & Objectives Action Plan: Marketing, Operations, HR & Financial Plans Implementation Schedule Viability and Conclusions
The Business Plan should be between a minimum of 2.000 words, and a maximum of 3.000. References and Appendix will not count towards
the final wordcount. Please use Arial font, 12-point, with a 1.5. line spacing.