Case assignment | Management homework help

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Read the attached Omarama Mountain Lodge case (textbook, p612) and conduct an individual case analysis. 4 pages

Please answer the following questions:

  1. Identify the likely characteristics of the market      segment being targeted by the company.
  2. Why are most target customers likely to be foreigners      rather than New Zealanders?
  3. Suggest what expectations target customers are likely      to have regarding the quality, reliability, and range of services. What      are the implications for the lodge?
  4. How      difficult is it for Omarama Mountain Lodge to undertake market research?