Assignment | SMGT 302 – Sport Facilities and Events | Liberty University

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The student will assess a promotional schedule for a sports team and devise new promotional ideas.

Select a minor league team or a college team and examine their promotional schedule for the season. Discuss the target of each promotional element and its effectiveness in drawing different demographics. How do the promotions align with the frequency escalator concept?

After completing your analysis, create 5 new promotional ideas that the team could use. These promotional ideas should be both unique and original. Do not replicate existing promotional ideas found on other teams. Your 5 promotional ideas should be completely new. Include details on how each promotional idea can implemented and provide target markets for each promotion.

This assignment must follow current APA format.