What is the basic customer need provided by Key West Key Lime Pie? What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)? List KWKLPCo’s main strength (consumer view) List KWKLPCo’s main weakness (consumer view) List KWKLPCo’s main opportunity List KWKLPCo’s main threat Describe the most typical type of customer purchasing KWKLPCo (target market) Describe the typical behavior of customers purchasing KWKLPCo’s offerings. Choose one: Impulse, Habitual, Limited, or Extended How does KWKLPCo capture value by pie and by slice? How does KWKLPCo communicate value?
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