The facts: While the sales of eggs are strong, consumers have certain preconceived notions about them: (1) Theyre mainly a breakfast food (2) Theyre not healthy for you.
Problem advertising must overcome: Convince customers that eggs can be eaten any time of the day, and that the health benefits are many.
What you need to do:
1. Select a target audience for the repositioning of eggs and come up with a strategy that you think will increase sales.
2. Develop a visual concept that goes with your overall concept, and 2 headline options to choose from. Either bullet the main selling points that will be in your ad, or write them out in a short paragraph. I need the actual copy that would be in your ad, not just a description of it.
3. If you think it will make your ad better, come up with a tagline.
4. Be sure to brand your product (eggs) the name of the brand must be included in your ad (i.e. Egglands Best or The Egg Council).
I NEED AN ACTUAL AD THAT YOU MIGHT SEE IN A MAGAZINE. DONT BE CONCERNED IF YOU CANT DRAW STICK FIGURES OR CLIP ART ARE FINE. IM GADING YOUR OVERALL CONCEPT AND COPY.
To get you started, heres a link about the benefits of eggs. For more information, you can google other sites as well.
Be sure to remember to provide 2 headline options and to brand your eggs. Have fun with it Im looking forward to seeing what you come up with.