201 Assignment 1 For Wizard Kim

 
   

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Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?   

2 or more references (use attached book as well), cite in APA, minimum of 2 full length pages not including title page and reference page.